We had a great chance to do something we love the last summer with Drake Summer Sixteen Tour. The website brought us almost 100k in sales for Drake Summer Sixteen Tour. The last leg of his tour he canceled due to an injury, and it really hurt our sales though. If you even look today on google searches you can google "Drake Summer Sixteen Tour" and we are page one almost at the top. We had the #1 position for a while, but since the tour is done we don't do anymore SEO on it.